Taking Control Of Your Diabetes - Broadcast TV
Diabetes Education For Life
TCOYD is the leading non-profit organization working to educate and motivate people with diabetes to take a more active role in their condition and to provide innovative and integrative continuing diabetes education to medical professionals caring for people with diabetes. The mission of TCOYD is the belief that every person with diabetes has the right to live a healthy, happy and productive life.
Why Broadcast Television?
We knew that we were on to something when we met with the founder, Steven Edelman, MD and decided on a talk-show series where he could invite healthcare professionals from all over the country who are caring for people with diabetes. We recognized that in addition to specialists we needed to include real people with a series of personal stories complimenting the conversation.
Dr. Steve Edelman at the On the Border Segment
Add Value
The series was designed for a national broadcast release including and Internet distribution and DVD sales. We created a strategy for their corporate sponsors by providing added-value sponsorship on the series including a print and email engagement. We premiered on UCSD-TV (local broadcast in San Diego) and syndicated on UCTV (DISH) network in the fall of 2007.
Results
This series was an immediate success. The station requested a full season and Internet delivery to their exclusive partnership with Google’s YouTube creating a UCTV channel and ITunes University. The series continues to stay in the “Top 40” of diabetes programming on iTunes – well into its third season.
The TV series’ sponsorship sales increased by 201% and a 45 increase in visitors to the website and an increase of page views by 25.
