5on5: TubeMogul on Video Distribution
“…we offer one of the most advanced video analytics suites in the marketplace.”
Today launches our next 5on5 expert series on Video Distribution. I interviewed Brett Wilson, CEO of TubeMogul. I was very excited when Brett said yes to this series, since I am a TubeMogul user and love this tool for video distribution.
What is TubeMogul and what do you do?
- Brett Wilson, CEO TubeMogul
TubeMogul is an online video distribution and analytics platform. Our mission is to get online videos watched and watched longer by highly targeted TV-sized audiences. We have three main segments to our business. OneLoad is our free video distribution service for uploading a video once and easily deploying and tracking it across the top video and social networking sites. InPlay is our analytics suite that provides detailed statistics on video viewership for advertisers, marketers and content creators. Finally, PlayTime is our 100% transparent video ad platform that enables advertisers and marketers to promote their videos across brand-safe sites.
Do you offer analytics?
Yes, we offer one of the most advanced video analytics suites in the marketplace. Our InPlay product provides real-time video viewership, audience engagement and performance analytics to our clients. Content creators use InPlay to track the performance of the videos that they upload. Advertisers and marketers use InPlay to measure and compare video campaigns across video sites, social networks and paid placements. Publishers use InPlay for performance analysis of their own video player or video site, and to share video metrics with advertisers and content creators.
What does the paid service for OneLoad provide me?
- OneLoad from TubeMogul
We offer three product tiers for our OneLoad distribution service. The lowest tier is free and gives our users the ability to upload 100 times per month to the major video sites. The mid-tier “Business” package provides 500 uploads per month and also offers additional features such as scheduled launches and scheduled recall. The top-tier “Gold“ package offers 1000 uploads per month, the ability to manage multiple campaigns and the option to batch upload your videos to TubeMogul using an MRSS feed.
Do you target my audience with the video distribution and how does that work?
For users of our OneLoad service who are only distributing their videos through TubeMogul, there is no traditional audience targeting features. However, for customers of our PlayTime video ad platform who want to promote their videos, we offer audience targeting capabilities to them.
What is your PlayTime Video Ad Platform?
Our PlayTime product is aimed at ad agencies and brand advertisers who want to promote their online videos. PlayTime is a video advertising platform that features videos as standalone content on brand-approved sites and within social media. We leverage our massive dataset to place videos to maximize play-time and guarantee viewership objectives with the right target audiences. The PlayTime network is 100% transparent, allowing advertisers to compare viewership, audience and engagement metrics across every placement in real-time. Finally, PlayTime guarantees views to advertisers and advertisers are only charged when a video is watched.
I want to thank Brett for taking his time to share the amazing features and services of TubeMogul. I use TubeMogul to distribute our videos and feel the application is very easy to use and fast to upload. I would highly recommend TubeMogul as a great tool to get your video out into various social media communities.
Posted by Greg Clowminzer on June 21st, 2010 at 7:48 PM
Great article and I love Tubemogal and have had very good results with just the free version but I may need to upgrade real soon.